Big Data Analytics in E-commerce Driving Business Decisions Through Customer Behavior InsightsPooja Pande, Adokshaja Krishnarao Kulkarni, Balamurugan P, Balakrishnan S, Vanaja Ramalingam and Revathi RITM Web Conf., 76 (2025) 05001DOI: https://doi.org/10.1051/itmconf/20257605001