“Immersive Technologies in Retail: The Impact of AR on Packaged Food Product Marketing and Consumer Behaviour”Shivanand S. Kagawade, Shivashankar K, Basavaraj Kudachimath and Ruturaj PatilITM Web Conf., 68 (2024) 01030DOI: https://doi.org/10.1051/itmconf/20246801030