ITM Web of Conferences

AI-Powered personalization and its impact on sustainable consumer behaviour in digital marketing

P. Sathish, Sashikanth Reddy Avula and Channabasava

ITM Web Conf., 81 (2026) 01001

Published online: 23 January 2026

DOI: 10.1051/itmconf/20268101001

P. Sathish

Sashikanth Reddy Avula

Channabasava

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