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Leveraging Service Science for Strategic Marketing: A Case Study of a Canadian Mattress Company

William Menvielle, Thang Le Dinh and Manh-Chiên Vu

ITM Web Conf., 66 (2024) 01005

Published online: 13 August 2024

DOI: 10.1051/itmconf/20246601005

William Menvielle

Thang Le Dinh

Manh-Chiên Vu

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