ITM Web of Conferences

Research on Chinese live broadcast marketing and sustainable consumption intention under the internet environment

Yihan Zhao, Pingjun Lu and Wei Chen

ITM Web Conf., 45 (2022) 01073

Published online: 19 May 2022

DOI: 10.1051/itmconf/20224501073

Yihan Zhao

Pingjun Lu

Wei Chen

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