ITM Web Conf.
Volume 12, 2017The 4th Annual International Conference on Information Technology and Applications (ITA 2017)
|Number of page(s)||3|
|Section||Session 5: Information Processing Methods and Techniques|
|Published online||05 September 2017|
Big Data Drive Tourism Enterprises Integration Innovation
Management College, Shenyang Normal University, Shenyang, 110034 /Huang He Bei Street No.253, China
Big data affects the integration of innovative products and services of tourist enterprises. Tourist enterprises are in urgent need of integration innovation as it becomes the source of competitive advantage. In the era of big data, integration innovation in tourist enterprise can impacted from several factors: large data mining analysis, strategy of tourist development, integration of innovative resources and capabilities, etc. Tourism enterprises should leverage big data to build a large tourist data analysis system, by focusing on integration of large data and valuation and exploring internal and external models tourist enterprises.
© The Authors, published by EDP Sciences, 2017
This is an Open Access article distributed under the terms of the Creative Commons Attribution License 4.0, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
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