ITM Web Conf.
Volume 59, 2024II International Workshop “Hybrid Methods of Modeling and Optimization in Complex Systems” (HMMOCS-II 2023)
|Number of page(s)
|Hybrid Modeling and Optimization in Complex Systems: Advances and Applications
|25 January 2024
Customer churn classification through a weights and structure determination neural network
Department of Economics, Division of Mathematics-Informatics and Statistics-Econometrics, National and Kapodistrian University of Athens,
Sofokleous 1 Street,
2 Laboratory "Hybrid Methods of Modelling and Optimization in Complex Systems", Siberian Federal University, Prosp. Svobodny 79, Krasnoyarsk, 660041, Russia
* Corresponding author: email@example.com. gr
In today's corporate world, acquiring and keeping clients are the most important priorities. Every business’s market is expanding quickly, which is increasing the number of subscribers. Because neglect could result in a drop in profitability from a major standpoint, it has become imperative for service providers to limit churn rates. These days, identifying which customers are most likely to leave a business requires a lot less work thanks to machine learning. Taking this into account, a novel weights and structure determination (WASD) neural network has been built to meet the aforementioned challenge of customer churn classification, as well as to handle its unique characteristics. Motivated by the observation that WASD neural networks outperform conventional back-propagation neural networks in terms of slow training speed and trapping in a local minimum, we enhance the WASD algorithm's learning process with a new activation function for best adapting to the customer churn model. Superior performance and flexibility to problems are demonstrated in an experimental investigation using a dataset from a telecommunications provider.
© The Authors, published by EDP Sciences, 2024
This is an Open Access article distributed under the terms of the Creative Commons Attribution License 4.0, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
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