Impact of Celebrity Endorsement on Customer with Reference to Mobile

¹ Ph.D. Scholar, Department of Management studies, Rashtrasant Tukadoji Maharaj Nagpur University, Nagpur, India
² Assistant Professor, Department of Commerce, J.M Patel Arts commerce and Science college, Bhandara, India

^1* muleyanand21@gmail.com
² teje.smita@gmail.com

Abstract

This paper analyze, impact of celebrity endorsement of products (Mobile) is the collaborating multichannel promotion of products or services This marketing provides customers time and location conscious of personalized information that promotes goods, services and ideas. On other side of the debate, proponents argue that celebrity endorsements play a vital role in enhancing brand visibility and consumer recall. They contend that aligning a brand with a well-known personality can effectively capture consumer attention in a competitive Advertising landscape. Additionally, celebrities are believed to lend credibility to a brand and establish emotional connections with consumers, influencing their purchasing decisions positively. Therefore, while celebrity endorsements can be a powerful tool for brand building and marketing, their success hinges on various factors such as the relevance of the celebrity to the brand, consumer perception, and the overall marketing strategy. The debate regarding the positive or negative impact of celebrity endorsements on brands underscores the complexity of this marketing approach and the need for careful consideration and strategic alignment to maximize its effectiveness.