ITM Web Conf.
Volume 51, 2023International Conference on Exploring Service Science (IESS 2.3)
|Number of page(s)||14|
|Section||Digital Platforms & Services|
|Published online||07 February 2023|
Success Factors of Digital Platform Design
1 TU Dortmund University, 44227 Dortmund, Germany
2 ISST Fraunhofer Institute, 44147 Dortmund, Germany
* Corresponding author: firstname.lastname@example.org
Digital platforms disrupt today’s industries with novel offers and business models. Despite their revolutionizing impact, over 80% of platforms fail. To better understand what differentiates failing from successful platforms, we identified 30 platform success factors. These range from corporate value integration, where the platform strategy gets defined and the platform’s value definition, to the platform architecture covering all essential IT considerations and best practices making, e.g., innovation and personalization possible. To make these success factors usable in practice, we integrated all 30 success factors into the wellestablished Business Model Canvas (BMC) widely adopted for business model design. This method was chosen to test the applicability and usefulness of the platform success factors in a widely used vehicle and thus ease our workshop study. The success factors are promising, as demonstrated in our workshop study.
Key words: Digital Platforms / Platform Success Factors / Avoid Platform Failure / BMC Integration
© The Authors, published by EDP Sciences, 2023
This is an Open Access article distributed under the terms of the Creative Commons Attribution License 4.0, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
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