EDP Sciences logo
Web of Conferences logo
Search
Menu
All issues Volume 68 (2024) ITM Web Conf., 68 (2024) 01030 References
Open Access
Issue
ITM Web Conf.
Volume 68, 2024
2024 First International Conference on Artificial Intelligence: An Emerging Technology in Management (ICAETM 2024)
Article Number 01030
Number of page(s) 7
Section Engineering Technology & Management
DOI https://doi.org/10.1051/itmconf/20246801030
Published online 12 December 2024
  1. Javornik, “‘It’s an illusion, but it looks real!’ Consumer affective, cognitive and behavioural responses to augmented reality applications,” Journal of Marketing Management, vol. 32, no. 910, pp. 987–1011, 2016, doi:10.1080/0267257X.2016.1174726 [CrossRef] [Google Scholar]
  2. H. Chae and K. Lee, “Exploring the effect of the human brand on consumers’ decision quality in online shopping: An eye-tracking approach,” Online Information Review, vol. 37, no. 1, pp. 83–100, 2013, doi: 10.1108/14684521311311697 [CrossRef] [Google Scholar]
  3. G. McLean and A. Wilson, “Shopping in the digital world: Examining customer engagement through augmented reality mobile applications,” Computers in Human Behavior, vol. 101, pp. 210–224, 2019, doi: 10.1016/j.chb.2019.07.002. [CrossRef] [Google Scholar]
  4. J. Scholz and A. N. Smith, “Augmented reality: Designing immersive experiences that maximize consumer engagement,” Business Horizons, vol. 59, no. 2, pp. 149–161, 2016. [CrossRef] [Google Scholar]
  5. T. Hilken, K. de Ruyter, M. Chylinski, D. Mahr, and D. I. Keeling, “Augmenting the eye of the beholder: Exploring the strategic potential of augmented reality to enhance online service experiences,” Journal of the Academy of Marketing Science, vol. 45, no. 6, pp. 884–905, 2017, doi: 10.1007/s11747-017-0541-x. [CrossRef] [Google Scholar]
  6. M. Y. C. Yim, S. C. Chu, and P. L. Sauer, “Is augmented reality technology an effective tool for e-commerce? An interactivity and vividness perspective,” Journal of Interactive Marketing, vol. 39, pp. 89–103, 2017, doi: 10.1016/j.intmar.2017.04.001. [CrossRef] [Google Scholar]
  7. J. Scholz and A. N. Smith, “Augmented reality: Designing immersive experiences that maximize consumer engagement,” Business Horizons, vol. 59, no. 2, pp. 149–161, 2016. [CrossRef] [Google Scholar]
  8. G. McLean and A. Wilson, “Shopping in the digital world: Examining customer engagement through augmented reality mobile applications,” Computers in Human Behavior, vol. 101, pp. [Google Scholar]
  9. M. Wedel and J. Zhang, “Virtual and augmented reality: Advancing research in consumer marketing,” International Journal of Research in Marketing, 2020, doi: 10.1016/j.ijresmar.2020.03.004. [Google Scholar]
  10. H. Chae and K. Lee, “Exploring the effect of the human brand on consumers’ decision quality in online shopping: An eye-tracking approach,” Online Information Review, vol. 37, no. 1, pp. 83–100, 2013, doi: 10.1108/14684521311311697. [CrossRef] [Google Scholar]
  11. P. A. Rauschnabel, R. Felix, and C. Hinsch, “Augmented reality marketing: How mobile ARapps can improve brands through inspiration,” Journal of Retailing and Consumer Services, vol. 49, pp. 43–53, 2019, doi: 10.1016/j.jretconser.2019.03.004. [CrossRef] [Google Scholar]
  12. P. Kowalczuk, C. Siepmann, and J. Adler, “Consumer responses to augmented reality in ecommerce: A comparative study,” Journal of Business Research, 2020, doi: 10.1016/j.jbusres.2020.01.023. [Google Scholar]
  13. M. Park and J. Yoo, “Effects of perceived interactivity of augmented reality on consumer responses: A mental imagery perspective,” Journal of Retailing and Consumer Services, 2020, doi: 10.1016/j.jretconser.2020.102319. [Google Scholar]
  14. D. Ting, A. Z. Abbasi, and S. Ahmed, “Examining the mediating role of social interactivity between customer engagement and brand loyalty,” Asia Pacific Journal of Marketing and Logistics, 2020, doi: 10.1108/APJML-01-2020-0021. [Google Scholar]
  15. S. R. Nikhashemi, H. H. Knight, K. Nusair, and C. B. Liat, “Augmented reality in smart retailing: A (n) (A) Symmetric approach to continuous intention to use retail brands’ mobile AR apps,” Journal of Retailing and Consumer Services, 2021, doi: 10.1016/j.jretconser.2021.102623. [Google Scholar]
  16. M. Wedel and R. Pieters, “A review of eye-tracking research in marketing,” Review of Marketing Research, vol. 4, pp. 123–147, 2008. [CrossRef] [Google Scholar]
  17. J. R. Suggs, A. Hurley, and P. Dawson, “EyeTracking Benchmark of Retail Grocery Packaging,” Journal of Applied Packaging Research, 2023. [Online]. Available: https://repository.rit.edu/japr. [Google Scholar]
  18. J. T. Liberty, S. Sun, and C. Kucha, “Augmented reality for food quality assessment: Bridging the physical and digital worlds,” Journal of Food Science & Technology, 2023, doi: 10.1016/j.jfst.2023.02.003. [Google Scholar]
  19. F. D. Davis, “Perceived usefulness, perceived ease of use, and user acceptance of information technology,” MIS Quarterly, vol. 13, no. 3, pp. 319–340, 1989. [CrossRef] [Google Scholar]

Current usage metrics show cumulative count of Article Views (full-text article views including HTML views, PDF and ePub downloads, according to the available data) and Abstracts Views on Vision4Press platform.

Data correspond to usage on the plateform after 2015. The current usage metrics is available 48-96 hours after online publication and is updated daily on week days.

Initial download of the metrics may take a while.